Laureus, Sport For Good Cities Program Branding
This program derives its values from its parent brand, Laureus. While it adapts some stylistic approaches to a contemporary American vernacular, it remains true to the spirit of the Laureus brand in both, beliefs and expressions.
Laureus' Sport for Good helps non-profit organizations achieve their missions, providing grant funding and technical assistance for coalition partners who mutually share our goal of benefiting communities through competitive sport. Our Leadership Council includes community-based teams of local leaders who influence youth from K-12 schools, colleges, universities, parks and recreation, and social service providers. Sport for Good programs can help communities secure funding for teams, uniforms, training, equipment, referees, fields, travel, or whatever the local community athletic programs need.
The Logo
Laureus and Sport for good
One-pager Editorial
Laureus USA is a grant-making, nonprofit organization that supports the growth and deepens the impact
of programs that use sport for social change.
Sport has the power to change the world. It has the ability to inspire. It has the power to unite people
in a way that little else does. Sport can create hope where once there was only despair. Nelson Mandela.
