Goldman’s Market
With the 100-year anniversary of Chas opening the first Goldman Family business in America, we are excited to present our plans for the revamp of Goldman’s.
Process
The logo
Goldman's logo is based on the original business façade that Chiel "Chas" created in 1920.
The adaptation begins thinking about the gold's radiance, the iconic buildings from New york's golden age as the Chrysler Building, and the flags from the original place.
It resulted in a logo that reminds us of 100 years old Goldman's Market with a fresher and more contemporary Style to revamp into 2020.
