In 2013, I met a couple starting a small garage-based business that created natural vertical gardens requiring no irrigation or maintenance. They had the vision but lacked the tools to present it—no portfolio and few clients. For that, I developed a portfolio showcasing their projects, which remained in use until 2023.

In 2022, they returned to me for a new Brochure. By then, the brand was well-known, so I proposed something bolder: a magazine that would express not just what they do, but why they do it. Greening Perspectives was born—exploring topics like neuroarchitecture, biophilia, and the emotional power of space, positioning the company
as a thought leader.

I also reimagined their entire visual identity, evolving it from precise vertical lines and sharp angles to organic, fluid forms—reflecting the seamless connection between nature and architecture. This transformation elevated the brand, leading to its feature in A&D Magazine in April 2025.

Today, they are the first U.S. company specializing in preserved gardens, recognized for sustainability and innovation, and certified as a green company. Greening Perspectives now stands as both a communication platform and a living symbol of the brand’s growth—showing how nature and architecture can merge into one harmonious whole.